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1990 -- Kaplan MRD, Inc. became a New York State Corporation, located in Mamaroneck |
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1991 -- Pioneered successful development of actionable consumer information based on primary research in Russia, Ukraine and other Eastern European nations
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1992 -- Conducted Research Seminars for Eastern European Businesses
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1993 -- Developed special process of standardization of measures for global decision making |
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1994 -- Implemented proprietary approach to Customer Satisfaction Research
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1995 -- Innovative “multiple measures” philosophy in brand tracking
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1996 -- Institutionalized proprietary, “cost-effective” approach to copy testing
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1998 -- Relocated Corporate HQ to the Bar Building, an historically-designated structure at 199 Main Street, White Plains, N.Y. 10601-3286
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1999 -- Trained multi-national corporation in marketing research and implemented custom “Marketing Research Process” to meet Corporate needs
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2000-2004 -- Clients report important business gains -- attributed to actions indicated by "partnering" with Kaplan MRD, Inc. |
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2005 -- Regional HQ established in Florida |
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