Marketing Strategy Planning

Development of a through understanding of consumer Usage & Attitudes, competitive strengths & weaknesses on important attributes, benefits, and other factors related to the purchase decision.


Identification of brand equity for purpose of advertising and line extension

  Product Positioning Assessment and Brand Repositioning  

Development of understanding of consumer purchase behavior and marketing implications


Identification of product-related and psychological consumer barriers to new product introduction in Poland, Russia, and Ukraine


Assessment of trade’s evaluation of alternative suppliers