Marketing Strategy Planning
 
 
 

Development of a through understanding of consumer Usage & Attitudes, competitive strengths & weaknesses on important attributes, benefits, and other factors related to the purchase decision.

 
 

Identification of brand equity for purpose of advertising and line extension

 
  Product Positioning Assessment and Brand Repositioning  
 

Development of understanding of consumer purchase behavior and marketing implications

 
 

Identification of product-related and psychological consumer barriers to new product introduction in Poland, Russia, and Ukraine

 
 

Assessment of trade’s evaluation of alternative suppliers