How We Help
 
 
 
 

Marketing Strategy Planning

 
  Business and Franchise Tracking  
 

Marketing Program Evaluation

 
 

Copy Development and Evaluation

 
 

New Products and Product Development

 
 

Line Planning

 
 

Research Method Enhancement

 
 

KMRD: The Marketing Research Department

 
For companies with a small Marketing Research Department, or none at all, Kaplan MRD, Inc. is an independent MRD that provides all the staff services of an “in-house” MRD, without the overhead staff costs.