Qualitative Research
 
 
 
Two knowledgeable, broadly-experienced, “easy-to-work- with” professional moderators are available:
 
 
 
 

 
 
Examples of Common Qualitative Subjects
 
 
  • Brand Equity
  • Concept Development
  • Advertising Issues
  • Packaging Issues
  • Product Development


  • Product Aesthetics
  • Human Factors
  • Kids Impressions
  • New Idea Generation
  • Customer Exploratory